Customer Data & Enrichment
Understand what data OuterSignal collects, how it enriches customer profiles, what each field means, and how your data is kept accurate over time.
12 articles
- Where does your data come from?
- How accurate is the data?
- Are draft/sales orders excluded from OuterSignal's customer analysis and lookalike audiences?
- Can I control which orders OuterSignal processes?
- How does the LTV (Lifetime Value) metric work in the dashboard?
- Does OuterSignal prioritize the billing or shipping address in searches?
- How do you handle gift orders?
- Will OuterSignal also pull in wholesale customers?
- What happens when customer information changes?
- Data Export & Analysis
- Why am I seeing fewer customers than expected in OuterSignal?
- US + Australia Only — Why? What About International Orders?