OuterSignal

OuterSignal gives you two different ways to keep certain customers out of your data — Ignored Customers and excluded tags in Data Sources. This article walks through both, and how…

Ignoring Customers vs. Excluding Tags: Which One Do I Use?

Understand what data OuterSignal collects, how it enriches customer profiles, what each field means, and how your data is kept accurate over time.

Customer Data & Enrichment

Where does your data come from?

How does the LTV (Lifetime Value) metric work in the dashboard?

Does OuterSignal prioritize the billing or shipping address in searches?

What happens when customer information changes?

How accurate is the data?

Data sources, accuracy, customer details, and lifetime value.

Understand your data

Are draft/sales orders excluded from OuterSignal's customer analysis and lookalike audiences?

Can I control which orders OuterSignal processes?

How do you handle gift orders?

Will OuterSignal also pull in wholesale customers?

OuterSignal currently enriches customers located in the United States and Australia. Customers with addresses outside these two countries don't appear in your Signal Feed — even if they placed a…

US + Australia Only — Why? What About International Orders?

Does OuterSignal only work for online orders, or can I use it effectively with a lead generation (lead gen) website as well?

Order types, supported countries, and which customers are included.

What gets included

Data Export & Analysis

When you first connect OuterSignal, you might notice the number of customers in your Signal Feed is lower than your total Shopify customer count. This is normal — OuterSignal applies…

Why am I seeing fewer customers than expected in OuterSignal?

Investigate customer counts and export data for analysis.

Troubleshoot and export

OuterSignal Homepage

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Connect the tools your team already uses to bring data in.

Connect your stack

A quick lap of the product so you know where everything lives.

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Because you already asked about invitations, this prototype demo can add the follow-up: use the role selector before sending each invite to limit access to the teammate responsibilities.

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This prototype demo suggests starting with your workspace profile, inviting the team members who need access, and then connecting the integrations you use.

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In this prototype demo, integrations are configured from workspace settings. Choose the integration, connect the account, and review the enabled permissions.

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In this prototype demo, invite teammates from workspace settings, then choose the access each teammate needs before sending the invitation.

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