The dashboard displays accurate lifetime value metrics by pulling customer LTV directly from your Shopify store's complete customer history, not just from orders within OuterSignal's data window.
Example: If OuterSignal begins processing orders from April 2024 onward, but a customer's first order was in January 2023, the dashboard will still show the customer's full lifetime value from January 2023 to present. This is pulled directly from Shopify's customer creation date and total spend data.
This means you don't need 2-3 years of historical data in OuterSignal to see accurate LTV metrics - we leverage your existing Shopify data for complete accuracy.