Note on POS orders: POS orders only show in OuterSignal when the customer has at least a name, email and zip code. In-store orders without all three won’t appear.
Not only Online Store orders are brought in. OuterSignal also has orders from other Shopify sales channels, including Shopify POS, subscription orders, draft orders and orders from connected apps. This applies to orders placed since Aug 1, 2026.
In Signal Feed, you can use Add filter → Purchase → Sales channel to choose Online, POS, Subscription, Draft order or Other. "is" keeps customers with at least one order in the selected channels, and "is not" excludes them. Sales channel is not available on the Prospects tab, because prospects have no orders.
Who this matters for: Any brand using OuterSignal's persona reports, Meta lookalike CSV exports, or customer segmentation features.