Yes. OuterSignal only pulls in orders from the Online Store sales channel in Shopify. Orders from other sales channels — such as draft orders or internal/team sales orders (e.g., wholesale, staff orders, event sales) — are not brought into OuterSignal.
This ensures that customer persona reports, lookalike audiences, and insights are based on real customer purchase behavior only, and are not skewed by internal or non-consumer transactions.
Example: If your team places orders through a team sales channel (like for a sports organization or internal use), those orders will not appear in OuterSignal's analysis.
Who this matters for: Any brand using OuterSignal's persona reports, Meta lookalike CSV exports, or customer segmentation features.