Can I export customer data from OuterSignal?
Yes! Multiple export options are available depending on your needs:
Customer-Level Exports (CSV):
All searched customers
Filtered customer segments (by any criteria)
Note: Individual customer exports will include Persona tags only after you've activated Persona tagging
Persona-Level Exports:
Persona reports (PDF format) - includes demographic breakdowns and key insights
Meta lookalike audiences - export customer segments directly as Meta lookalike audience files for ad targeting
To export customer data, go to the Signal Feed and click the export button.
To export persona reports, go to the Personas page and click the Export Report button.
Can I see individual customer order history in OuterSignal?
OuterSignal shows basic order information (order count, total spent, most recent order date) for context, but our primary focus is demographic and behavioral enrichment rather than detailed purchase analytics. At the bottom of every customer profile on the Signal Feed is a section with order history as well as a link to your Shopify Admin if you'd like more detailed order history for that customer.
For detailed purchase analytics, use:
Your Shopify analytics dashboard
Klaviyo's customer profiles and purchase behavior reports
Dedicated analytics tools
For Persona-level purchase insights: OuterSignal's Persona Analytics feature (currently in beta) provides aggregate metrics like revenue contribution, average order value (AOV), and lifetime value (LTV) broken down by customer Persona - helpful for understanding which customer segments drive the most value.