When you see your 6 personas for the first time, it's natural to have reactions — a name that doesn't quite fit, a description that feels slightly off, or a persona you didn't expect. Here's what you can and can't do about it.
What you can't do
You can't directly edit persona names, descriptions, or the underlying clusters in the OuterSignal UI. Personas are generated by OuterSignal's clustering model based on the actual enriched profiles of your customers — they reflect what the data shows, not a predefined template. Manually editing them would risk making them less accurate, not more.
What you can do
Share feedback with your CSM or support team
If something feels meaningfully off — a persona that doesn't resemble anyone you'd recognize as a customer, or a description that seems to miss the mark — share that feedback with your CSM or email [email protected]. We can review your persona generation and advise on whether an adjustment makes sense.
Use an AI assistant to get more out of your personas
Once you have your personas, an AI assistant connected to OuterSignal via MCP can help you activate them faster. With direct access to your persona profiles, you can ask it to:
Write persona-specific email copy, SMS, or ad creative tailored to each persona's values and tone
Generate creative briefs for your marketing team based on each persona
Suggest campaign angles, product positioning, or messaging strategies for a specific persona
Help you explain your personas to stakeholders or partners in a compelling way
Think of it as having a strategist who has read every detail of your persona reports and is ready to put them to work immediately.
A note on trusting the data
It's worth sitting with your personas before deciding something is wrong. OuterSignal generates personas from the real enriched profiles of people who have already bought from you — which means they sometimes surface truths about your customer base that feel surprising.
A persona you didn't expect might be telling you something important about who your brand actually attracts versus who you thought it did. That gap is often where the most valuable insights live.