When you see your personas for the first time, it's natural to have reactions: a name that doesn't quite fit, a description that feels slightly off, or a persona you didn't expect. Here's what you can and can't do about it.
What you can do: rename a persona
If a persona's name doesn't feel right, admins and owners can rename it themselves:
Go to Personas and click Expand on the persona's card to open its profile.
Click the pencil icon next to the persona's name.
Enter the new name and save.
The new name updates on that persona's customer records and in Persona Analytics, and it's sent on to Klaviyo.
⚠️ Using the persona in Klaviyo? Any Klaviyo segment, flow or synced audience that filters on the old name will gradually stop matching as profiles get the new name. Update those filters after you rename. For more on renaming, see 📖 Personas — A Guided Tour.
What you can't do
Beyond renaming, personas can't be customized or adjusted. You can't edit persona descriptions, motivations or the underlying clusters, and we don't take feedback to change individual personas. Personas are generated by OuterSignal's clustering model from the actual enriched profiles of your customers. They reflect what the data shows, not a predefined template, and editing them by hand would make them less accurate, not more.
Get more out of your personas with an AI assistant
An AI assistant connected to OuterSignal via MCP can help you put your personas to work faster. With direct access to your persona profiles, you can ask it to:
Write persona-specific email copy, SMS or ad creative tailored to each persona's values and tone
Generate creative briefs for your marketing team based on each persona
Suggest campaign angles, product positioning or messaging strategies for a specific persona
Help you explain your personas to stakeholders or partners in a compelling way
Think of it as a strategist who has read every detail of your persona reports and is ready to put them to work immediately.
A note on trusting the data
It's worth sitting with your personas before deciding something is wrong. OuterSignal generates personas from the real enriched profiles of people who have already bought from you, so they sometimes surface truths about your customer base that feel surprising.
A persona you didn't expect might be telling you something important about who your brand actually attracts versus who you thought it did. That gap is often where the most valuable insights live.