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Product Analytics turns your catalog into customer intelligence. For every product you sell, you can see who actually buys it, what makes those buyers different, and what they're most likely…

Product Analytics: see who buys each product — and why

See who buys each product, why, and what they're likely to buy next. This section covers the Products tab and grid, the product detail panel (Buyer Profile, Demographics, Personas, Real Buyers, Predicted Next), the Product Affinity Matrix, and how to use it for merchandising, creative, and lifecycle decisions.

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