When you install OuterSignal, the app adds the OuterSignal pixel to your store. It appears in Shopify under Settings → Customer events.
The pixel sets no cookies of its own. It reads Shopify's cart, browser ID and session cookies, and keeps one device ID in local storage until the shopper clears site data.
On your storefront it records page, product and collection views, searches and cart changes. At checkout it records each step with the order's products, quantities, prices, discounts, shipping cost, tax, total and order ID. Each event also carries the page address, referrer, browser and language.
It does not collect names, emails, addresses, phone numbers or payment details.
Where your store requires consent, Shopify loads the pixel only after the shopper grants analytics and marketing permission. Otherwise it runs by default.
To turn the pixel off for your store, contact our team.