Click Show Filters on the Signal Feed to open the filter builder. Each rule has three parts: an attribute (what you're filtering by), the comparison logic (e.g. is one of), and a value (your threshold or selection).
Rules can use both AND or OR logic.
Signal & Classification
Signal Criteria — Filter by your brand's active signals (e.g., VIP, Athlete, Doctor, Influencer). Single-click filtering for instant results.
Criteria Category — Group signals by their parent category.
Tags — Filter by tags applied manually or synced from Shopify.
Persona — Filter by AI-generated personas assigned to each customer (requires Persona Tagging to be activated).
Transactional
Total Spent (LTV) — Lifetime spend with your brand.
Total Orders — Number of orders placed.
Avg Order Value — Average dollar amount per order.
Order Created Date — Date of the customer's most recent order.
Demographic
Age — Customer's age.
Gender — Customer's gender.
Location — General location or metro area.
City / State / Country — Geographic filters at various levels of specificity.
Property Value — Value of the customer's primary residence.
Professional & Social
Employer — Current employer. Great for spotting B2B or wholesale opportunities.
Education (Institution) — College or university attended.
Social Media Followers — Follower count across platforms (Instagram, TikTok, YouTube, X, LinkedIn) and links to their social media profiles. You can filter by specific platform and set a minimum threshold.
Customer Name — Search by first or last name.
Utility
Is Favorite / Is Hidden — Filter by profiles you've bookmarked or hidden.
Keyword Search — Free-text search across the full customer profile.
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Stacking Filters
Stack multiple rules to build precise segments. A few examples:
High-value regional customers: Total Spent > $500 + State is California or New York + Signal Criteria is Senior Executive.
Niche professional segments: Signal Criteria is Clinical Healthcare Professional + Total Orders > 2. Perfect for brands selling to specific professional communities.
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Custom Signal Criteria
Every brand starts with default signal criteria, but we can add custom criteria tailored to your business. These are AI-powered filters that scan profiles for specific professional or lifestyle attributes.
Examples we've built for brands include "Registered Nurses," "Healthcare Facility Owners/Executives," "Biohacking & Longevity Enthusiasts," and "Physicians/MDs." Just describe the type of customer you're looking for, and our AI refines it into a precise filter — often live within minutes.
To request custom criteria, reach out to your account manager or contact [email protected].