What filters are available in OuterSignal?
OuterSignal offers two types of filters:
Pre-built Filters (available on all plans):
Basic demographic filters
Geographic filters
Custom Filters (available on higher-tier plans):
Create filters specific to your business needs
Combine multiple data points for advanced segmentation
Professional Athlete (Active/Former)
Retail buyer in (insert industry requested)
Medical Professionals
Can I filter by both purchase history AND demographics?
Yes, of course! And you can do this right inside the platform. OuterSignal gives you the ability to segment based on both.