OuterSignal uses a two-part pricing model:
Monthly Platform Fee: $49-$199 per month (tiered based on order volume)
Per-Search Fee: $0.03 per unique customer searched
Customer research and prospect research are charged separately
Customers and prospects come in through completely separate uploads, and each has its own charge:
Customers are people who have placed an order. They come in through your Shopify orders, a backsearch, or a customer CSV, and are charged at $0.03 per customer.
Prospects are people who gave you an email but haven't bought yet. They come in through their own upload (a prospect CSV with Research prospects turned on), new Shopify sign-ups, or your Klaviyo lists, and are charged at $0.03 for each prospect we successfully research, on every plan, including Scale.
A prospect who later places an order moves to your customers with their research intact, and you aren't charged again. On the free plan, a prospect import uses your free demo allowance, and rows beyond it wait until you upgrade.
The pricing tiers provide different levels of feature access:
Access to Brand Personas reports (aggregate demographic insights)
Custom filter creation beyond pre-built options
Historical data pull capabilities
Priority support response times
Contact our sales team to determine which tier best fits your needs based on your monthly order volume and feature requirements.